Our Partnership

One operator, built for modern London.

Mixed tenure, layered ownership, evolving regulation and rising resident expectations. London's buildings have never been more complex, and never demanded more of the people who run them. We answer all of it as a single operator: one brand, one team, accountable for the whole building.

Two strengths, one operator

One brand, with the best of both built in.

Living Way

The operator brand.

A UK rental brand and operator built on hospitality, the grown-up way to rent, for people who rent by choice.

Mobilisation & lettings, the demand engine
Community experience, people, programming, platform, places
The customer relationship and the brand residents see
Five years operating · 1,480 apartments · 98% occupancy

JAR, James Andrew Residential

The regulated backbone.

An independent London managing agent, established 2012, large enough to deliver at scale and agile enough to stay hands-on.

Estate & block management for complex, mixed-use buildings
Building safety, compliance and statutory oversight
The contractor network and accounts management
RMC & RTM support · regulated · CMP, TPI, TPO accredited

Not two firms for you to manage. One operator, one team, one standard, with this depth behind every decision.

The synthesis

What neither could do alone, the two do together.

A block manager keeps a building safe but has no claim on the people inside it. A letting agent fills apartments but has no stake in the building. Put management, lettings and a brand residents choose into one team, and you get something the market doesn't currently offer: an operator platform that runs the whole building to a single standard.

Living Way

brings community, and leases.

JAR

manages, and keeps it compliant.

The brand

wins the resident's heart.

The heart

wins the building.

How it works in practice

One brand. One standard. Every building.

Whatever the building's ownership or shape, Living Way × JAR delivers the same four service lines under a single relationship, so freeholders, developers and resident-led communities have one brand, and one team, accountable for the whole building.

The offer

One customer relationship

Property & block management, mobilisation & lettings, community experience and resident services, delivered together, not stitched across separate firms. One team holds the relationship with the building and the people in it.

One team, one relationship, one standard of care.

With amenities, or without

The standard never scales down

Where a building has a gym, lounge or rooftop, you get the full Living Way brand experience. Where it doesn't, the host, the programming and the app deliver the same belonging, the operating standard holds either way.

Community is a habit, not an amenity.

Why now

The category is wide open for a brand.

The UK's leading independent, brand-led third-party operator was absorbed into a global platform in 2026,removing the one rival that did what this partnership does, and dislocating clients and talent in the process. Meanwhile the rental market keeps growing: over 150,000 BTR homes operational, more than 100,000 in planning, and 5.2 million private-rented households nationwide.

That's a market with scale and no brand-led operator at its centre. Living Way × JAR is built precisely for the gap.

See the freeholder case →

A market with scale, and no brand at its centre.

How we work

What we will, and won't, do.

One number, always

One team accountable for the building, the apartments, the fixes and the community. No handoffs, no finger-pointing.

The brand stays in front

We never let the experience sit behind someone else's name. Residents always know who they belong to.

Only services that earn their place

We run a service when it genuinely improves the resident experience, and can stand on its own commercially.

Discuss your building

One operator. One conversation.

See what Living Way × JAR looks like applied to your building, management, lettings and community, under one roof.

Speak to our team →